Own Your Flow: Kotex’s “arresting and poetic” 2026 campaign

I was honored to help create Kotex’s powerful Own Your Flow global campaign by recording the vocals for the commercial. Working with Citizen Music and Hi Lo Singers, I was hired to record the lead, harmony, and backing vocals of a reimagined “Everybody Wants to Rule the World” – the 1985 classic by Tears for Fears.

Esteemed director Juan Cabral was behind the campaign’s striking visuals, which have already garnered widespread praise. Getting to work with such visionary creatives, from the team at Citizen to Omnicom, was such a privilege for me.

Honoring young women and challenging menstrual stigma, this 90-second anthem ad uses tennis imagery to symbolize the pressure, judgment, and self-doubt that girls and women experience as they work toward understanding and defining themselves. As a young woman, it felt so special to bring to life a message that I care about so deeply.

Watch and listen to the powerful advertisement below. Read more about the campaign here.