Storytelling can take many forms.
In addition to music, Ally specializes in digital marketing and content creation. As a freelance practitioner with numerous large- and small-scale clients, she integrates her marketing skills with her knowledge and deep love of classical music to connect with audiences far and wide.
Her concentrations in the broad field of digital marketing primarily take the form of social media content creation, short-form video editing, and creative copywriting. Please refer to the Portfolio page to see writing and media samples, as well as her resume on LinkedIn. She is available for hire on a freelance basis.
A few highlights…
Classic FM – Social Media and Digital Growth
As the Social Media Editor of Classic FM, Ally turned 1.3M Instagram followers into 1.8M, making the brand the world’s biggest classical music radio station and the UK’s biggest radio station. She also managed the launch of Classic FM’s new ‘sister stations’. She grew the Instagram account for one of the stations, Classic FM Movies, from zero to 10 thousand followers in fewer than six months. To see an example of Ally’s work for this brand, please see her Portfolio.
Jess Gillam – Social Media
Ally assists much-loved saxophonist and radio presenter Jess Gillam MBE with her social media, editing video content, upscaling social posts and strategies, and designing social campaigns to promote Jess’ upcoming releases and events. To see an example of Ally’s work for this client, please see her Portfolio.
BBC Radio 3 – Social Media
Ally joined the BBC Radio 3 team in August 2025 as a freelancer, to assist with their social media content ideation, creation, and editing, during their largest annual event and campaign – the BBC Proms. Dating back to 1895, the Proms is an eight-week summer festival of daily classical music concerts, held annually in London’s Royal Albert Hall. To see an example of Ally’s work for this client, please see her Portfolio.
Bach to Baby – Digital Marketing
Ally currently serves as the Digital Marketing Executive of Bach to Baby, the critically-acclaimed concert series for babies and small children. She primarily helps the organization with social media content creation, digital campaign management, and exploring new technologies to upscale the client’s digital presence. To see an example of Ally’s work for this client, please view their Instagram page.