In my first foray into influencer marketing, I reached out to Leah Lane of My Mulberry House, whom social media has crowned the Beatrix Potter of the digital age. Seeing that she is an avid Classic FM fan, I figured a creative collaboration could be possible. Perusing her beautifully crafted Instagram page, I soon began fantasizing about making a live classical performance happen, right on Leah’s picturesque estate.

It was a crossover that just made sense, for both Classic FM’s and Leah’s brands. An aspirational, aesthetically beautiful, and serene video production, that also captures more widespread appeal (and viral potential) with cameos from Leah’s farmhouse – runner ducks, chickens, and cats.

Soon, we found the perfect cellist – musician-actress Sophie Kauer, of Tár fame. Beautiful, British, and supremely talented, she was the perfect fit for our campaign.

Finally, on an impossibly perfect October afternoon, my dream became reality. A couple Classic FM coworkers and I packed up a car and headed to Surrey, where I produced two gorgeous long-form video edits (below), as well as two short-form edits (here and here). I even wrote an article documenting the experience (here).

Check out the final versions below.